Privacy Policy and Personal Data Processing
Last updated: December 2025
At Martha Santa - Orthodontics & Maxillofacial Orthopedics, we deeply value the trust you place in us. We are committed to protecting your privacy and responsibly handling your personal and clinical information, complying with current regulations on personal data protection.
Below, we detail what information we collect, how we use it, and how we protect it.
1. Data Controller
Name / Business Name: Dr. Martha Santa's Office
Address: Carrera 18 #12-75 Tower 2 Office 901 Megacentro, Pereira, Risaralda
Telephone: (606) 3451040
2. Information We Collect
We may collect personal information through our website, contact forms, or directly during inquiries. This information includes:
Identification Data: Full name, identity document number.
Contact Information: Email address, telephone number (mobile and landline), physical address.
Sensitive Data (Health): Information about your medical history, X-rays, intraoral and extraoral photographs, and details necessary for your orthodontic or orthopedic treatment. This data is treated with the utmost confidentiality and under professional secrecy.
3. Purpose of the Processing
The personal data you provide will be used for the following purposes:
Clinical Management: Creation and updating of your medical history, diagnosis, planning and monitoring of orthodontic treatments.
Communication: Appointment confirmation, check-up reminders, and post-treatment follow-up.
Education and Information: Sending relevant information about oral health, news from the office or articles from our blog (if you have agreed to receive these communications).
Administrative: Billing and payment management.
4. Information Protection and Security
We implement technical, human, and administrative security measures to prevent the alteration, loss, unauthorized or fraudulent access, use, or disclosure of your data. Your medical record is confidential and can only be accessed by authorized medical personnel and the patient.
5. Rights of the Holder (Your Rights)
As the owner of your personal data, you have the right to:
To know, update and correct your personal data.
Request proof of the authorization granted for the processing of data.
To be informed about the use that has been made of your personal data.
Revoke authorization and/or request the deletion of data when constitutional and legal principles, rights and guarantees are not respected.
Access your personal data for free.
6. Use of Cookies
Our website may use first-party and third-party cookies to improve your browsing experience and obtain anonymous usage statistics. You can configure your browser to reject cookies, although this may limit some site functionality.
7. Changes to the Privacy Policy
We reserve the right to modify this Privacy Policy at any time. Any changes will be posted on this page with the corresponding update date.
8. Contact
If you have any questions about this policy or wish to exercise your rights regarding your data, please contact us at: contacto@ortodonciamarthasanta.com